Different industries face different audiences, opportunities, challenges and reputational realities. At Strangefruit, we understand that there is no single communications formula that works for every client.
A campaign that succeeds in entertainment will not necessarily work for a financial institution. A technology company entering a new market requires a different strategy from a tourism brand trying to reach consumers. A public-sector organisation may need to balance stakeholder engagement, public trust and policy communication.
That is why our work begins with understanding the world our clients operate in.
We combine industry knowledge, audience insight, cultural intelligence and strategic creativity to develop communications that are relevant to the sector, the market and the people our clients need to reach.
Entertainment & Culture
We work with the people, brands and institutions shaping African culture.
From musicians, artists and festivals to production companies, broadcasters, cultural organisations and creative entrepreneurs, we understand the fast-moving nature of the entertainment industry and the importance of relevance, reputation and audience connection.
Our work can include:
- Artist and talent publicity
- Entertainment PR
- Album, film and product launches
- Festival and event communications
- Personal branding
- Media relations
- Tour and campaign publicity
- Reputation management
- Social media strategy
- Influencer and creator partnerships
- Brand collaborations
- Cultural campaigns
We understand that in entertainment, attention is valuable, but longevity is even more important. We help clients move beyond moments and build meaningful, sustainable brands.
Corporate & Business
Reputation is one of a business’s most valuable assets.
We help companies communicate with clarity and confidence across corporate, consumer and stakeholder audiences. From established businesses and listed companies to ambitious start-ups and entrepreneurs, we develop communications strategies that support growth, credibility and long-term reputation.
Our services include:
- Corporate communications
- Executive profiling
- Thought leadership
- Corporate positioning
- Internal communications
- Stakeholder engagement
- Media relations
- Reputation management
- Crisis and issues communications
- Business launches and announcements
- CEO and leadership communications
- Employer branding
We help businesses tell stories that go beyond products and services, communicating their purpose, leadership, impact and value.
Technology & Innovation
Technology is changing how Africa works, communicates, learns, pays, shops and connects.
We work with technology businesses, innovators, platforms, start-ups and digital products that need to explain complex ideas in ways that people can understand and trust.
Our approach translates innovation into relevance.
We support clients with:
- Technology communications
- Product launches
- Market-entry campaigns
- Founder and executive profiling
- Thought leadership
- Media relations
- Brand positioning
- Consumer education
- Digital marketing
- Content strategy
- Investor and stakeholder communications
Whether launching a new platform or building awareness for an established technology brand, we help clients make innovation understandable, credible and exciting.
FMCG & Consumer Brands
Consumer brands compete for attention every day.
We understand the importance of building familiarity, trust and emotional connection in highly competitive markets. Our work helps brands become part of everyday conversations and consumer culture.
We can support FMCG and consumer brands through:
- Brand launches
- Product publicity
- Consumer campaigns
- Experiential marketing
- Influencer engagement
- Media relations
- Social media campaigns
- Brand partnerships
- Promotions
- Community engagement
- Reputation management
Our focus is on creating campaigns that do not simply reach consumers but give them a reason to care.
Financial Services & Fintech
Trust, clarity and credibility are central to financial communications.
We work with financial institutions, fintech companies, insurers, investment businesses and financial service providers to communicate complex products, industry developments and business strategies in ways that audiences can understand.
Our expertise includes:
- Corporate communications
- Financial and fintech PR
- Thought leadership
- Executive positioning
- Consumer education campaigns
- Brand reputation
- Product launches
- Media engagement
- Stakeholder communications
- Crisis communications
We help financial brands communicate with authority while remaining accessible and relevant.
Government & Public Sector
Public communication has the power to inform, engage, influence and build trust.
We support government departments, public entities, municipalities and public-sector organisations with strategic communications that help them engage citizens, communities, stakeholders and the media.
Our work can include:
- Public information campaigns
- Stakeholder engagement
- Community communications
- Media relations
- Reputation management
- Strategic messaging
- Public awareness campaigns
- Digital communication
- Crisis and issues management
- Leadership profiling
We understand the importance of communicating clearly in complex environments where public trust, accountability and accessibility matter.
NGOs, Foundations & Development
Purpose-driven organisations need to communicate impact as powerfully as they deliver it.
We work with NGOs, foundations, social enterprises and development organisations to help them raise awareness, strengthen their public profile, engage stakeholders and tell meaningful stories about their work.
Our support includes:
- Impact storytelling
- Awareness campaigns
- Fundraising communications
- Media relations
- Donor and stakeholder communications
- Advocacy campaigns
- Community engagement
- Annual and impact report communications
- Digital strategy
- Brand positioning
We help organisations turn important work into stories that inspire support, action and lasting change.
Hospitality & Tourism
In hospitality and tourism, experience is the product, and storytelling brings that experience to life.
We work with hotels, lodges, destinations, tourism organisations, restaurants and lifestyle experiences to build awareness, attract audiences and create brands that people want to experience and share.
Our services include:
- Destination marketing
- Hospitality PR
- Launch campaigns
- Travel and lifestyle media relations
- Influencer engagement
- Brand partnerships
- Content creation
- Experiential campaigns
- Reputation management
- Event publicity
From local destinations to African tourism brands with global ambitions, we help clients turn places and experiences into compelling stories.
Sport
Sport is competition, entertainment, identity, culture and business.
We work with athletes, sporting organisations, teams, events and brands operating in the sports ecosystem to build visibility, manage reputation and create opportunities beyond the field of play.
Our expertise includes:
- Athlete branding
- Sports publicity
- Sponsorship positioning
- Media relations
- Event communications
- Reputation management
- Career storytelling
- Brand partnerships
- Social media strategy
- Community engagement
We help sports brands and personalities build audiences, influence and commercial value.
Fashion & Lifestyle
Fashion and lifestyle brands operate in a world where image, identity, culture and aspiration meet.
We help designers, beauty brands, retail businesses, lifestyle products and emerging creative brands build distinct identities and meaningful relationships with their audiences.
Our work can include:
- Brand strategy
- Fashion and lifestyle PR
- Collection and product launches
- Influencer campaigns
- Media relations
- Event publicity
- Social media strategy
- Content development
- Brand collaborations
- Creative positioning
We understand the importance of building brands that people do not simply buy — but want to be associated with.
Media, Broadcasting & Content
The media landscape is changing rapidly, creating new opportunities for broadcasters, publishers, platforms and content creators.
We help media businesses and content brands build relevance, launch new products, engage audiences and communicate their value in an increasingly fragmented environment.
Our work includes:
- Media and corporate PR
- Programme and content launches
- Audience campaigns
- Executive profiling
- Talent publicity
- Brand positioning
- Partnerships
- Digital campaigns
- Reputation management
Real Estate & Property
Property is about more than buildings. It is about investment, community, lifestyle, development and the future of cities.
We support property developers, real estate companies, commercial developments and property brands with strategic communications that build confidence and awareness.
Our services can include:
- Corporate communications
- Development launches
- Investor and stakeholder communications
- Media relations
- Community engagement
- Brand positioning
- Reputation management
- Content and marketing campaigns
Energy, Infrastructure & Sustainability
Africa’s growth depends on conversations around energy, infrastructure, climate, sustainability and development.
We help organisations operating in these complex sectors communicate clearly with governments, communities, investors, regulators, media and the public.
Our expertise includes:
- Corporate communications
- Stakeholder engagement
- Community relations
- Reputation management
- Sustainability communications
- Media relations
- Thought leadership
- Public awareness campaigns
- Issues and crisis communications
We help turn complex issues into communication that is clear, credible and relevant.
Education & Skills Development
Education is one of the most important drivers of opportunity and transformation.
We work with educational institutions, training organisations, edtech platforms and skills-development initiatives to communicate their value, engage communities and build strong reputations.
Our services include:
- Institutional communications
- Brand positioning
- Student recruitment campaigns
- Media relations
- Thought leadership
- Awareness campaigns
- Digital and social media
- Stakeholder engagement
- Reputation management
Health, Wellness & Social Impact
In sectors where trust and public understanding are essential, communications must be responsible, clear and human.
We support organisations and brands in health, wellness and social-impact spaces with campaigns that educate, engage and build meaningful relationships with communities.
Our approach can include:
- Public awareness campaigns
- Brand communications
- Media relations
- Stakeholder engagement
- Community campaigns
- Content strategy
- Thought leadership
- Reputation communications
Retail & E-commerce
Retail is changing rapidly as physical and digital experiences increasingly come together.
We help retailers, e-commerce businesses and consumer platforms build awareness, launch products, engage customers and remain relevant in competitive markets.
Our services include:
- Brand and product launches
- Consumer PR
- Digital campaigns
- Influencer marketing
- Social media strategy
- Media relations
- Experiential campaigns
- Content development
We Understand the Business Behind the Brief
Our sector experience gives us a strong foundation, but we never assume that one client’s challenges are identical to another’s.
Every business has its own story. Every audience has its own expectations. Every market has its own opportunities.
That is why Strangefruit brings together sector understanding with curiosity, strategic thinking and creativity.
We learn the business. We understand the audience. We understand the market. Then we build communications that move people, and move the business forward.
Strangefruit 